Tourists still come to Zambia in small numbers, and largely restrict themselves to a few of the main towns and national parks. Away from these centres, visitors are regarded with mild curiosity and often shown great warmth and hospitality. Zambia is a genuinely friendly country which (perhaps Lusaka excepted) has not yet had enough bad experiences of visitors to lower its opinion of them.
Zambia's attitude to tourism has changed considerably over the past few years, and visitors are now generally seen as good for the country because they spend valuable foreign currency and create employment. Tourism is helping Zambia's economy and its conservation policy, by making a major contribution to the preservation of the national parks.